This is a simple question and you need not to worry about its zigzags (at least from now onwards!). Let us first inspect why the interviewers ask this question.
1. First of all he wants to know how much you know about the organization.
2. He is trying to see if you have any prior information about the organization's culture and the structure.
3. He intends to see if you truly want to work in the organization.
4. He wants to explore how you see yourself in the prospective position.
So you have to satisfy the interviewer by showing him that you really want to be a part of the organization. It is not difficult to do so. Follow the steps below.
Praise the organization
First of all spend a few words to praise the organization for its performance and how the public see it.
"I am very interested to work in the big and successful organization like this one."
But there is a difficulty if the organization is not 'big' enough to praise like that. Easy! In such situation, either do not use the adjective 'big' or use words like 'well managed'. (Management is always proud of their organization!).
"I am highly influenced by the profile of your organization."
Display the information you have
Tell something you know about the organization. You can restate it from the organization's website. You can even recite someone you know in the organization. Alternatively you can speak some words on their service or product. Don't forget to associate their performance with what you explain. It is quite better if you can make a comment about the latest award they won.
"Your organization stood first in the race of customer service this year."
"Your organization has earned high valued belief from your customers."
"There are very few successful organizations in the country. Yours is the one."
Show your interest
Inform that you are genuinely interested to work in the organization. This will touch the interviewer, truly!
"I am highly interested to work in such an environment. This suits my nature also."
Map your role
Now is the time to state how you will find yourself in the organization through the position for which you are being interviewed. This helps the interviewer to naturally incline towards the expectation of your presence in the organization.
"As a system engineer, I can provide high quality service in the existing and upcoming systems of your organization."
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"If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development."
By Brian Tracy
By Brian Tracy
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Are the clues I suggested effective? Please comment them along with your own experiences. You can put the comment for each post. You can contact me at sangam57@gmail.com.